El perfume que utilizamos es un signo que en cierta medida nos caracteriza y nos distingue. Lo solemos elegir por afinidad a nuestros gustos, así hay personas que coinciden en sus preferencias tendiendo a los olores frutales, otras optan por los herbales, los exóticos o con toques amaderados. Pero, ¿qué nos parecería poder llevar encima una fragancia que sólo utilicemos nosotros y que haya sido elaborada de manera personalizada? Pues ya no tenemos que imaginarlo porque tenemos a nuestra disposición el perfume de "alta costura".
Este novedoso proyecto ha sido puesto en marcha por la marca española Pressentia (www.pressentia.com). Para conseguir la nota personal que haga único a cada perfume, el equipo de investigación de esta firma ha trabajado sobre variables psicográficas que analizan el universo sensorial y el estilo de vida de cada cliente. La aromacología, que estudia la relación entre olores y sentimientos, les permite relacionar estas variables con acordes sensoriales diferentes para cada fragancia. Además, cuentan con el valor añadido de trabajar con los más exclusivos ingredientes naturales venidos de todos los rincones y los más innovadores compuestos de síntesis, creados por firmas de prestigio como Firmenich y Givaudan.
¿Cuál crees que es el olor que te identifica? Es posible averiguarlo y estrenar un perfume solo para ti.
The fragrance we use is a sign to some extent characterizes us apart. I usually choose affinity to our tastes, and there are people who agree in their preferences tending to fruit odors, others opt for herbal or exotic woody touches. But what we seem to carry a fragrance that we only use us and that has been drawn in a personal way? Well, you do not have to imagine because we have at our disposal the scent of "haute couture".
This new project has been launched by the Spanish brand Pressentia (www.pressentia.com). To get the personal touch that makes each perfume unique, the research team of this firm has worked on psychographic variables that analyze the sensory and lifestyle of each client. The aromachology, who studies the relationship between odors and feelings allows them to relate these variables with different sensory chords for each fragrance. They also have the added value of working with the most exclusive natural ingredients come from all corners of the most innovative and synthetic compounds, created by prestigious brands as Firmenich and Givaudan.
This process of customization that makes this unique product does not stop there, but extends to the design and presentation of it (packaging).
What do you think is the smell that identifies you? You can find and release a perfume just for you.
This new project has been launched by the Spanish brand Pressentia (www.pressentia.com). To get the personal touch that makes each perfume unique, the research team of this firm has worked on psychographic variables that analyze the sensory and lifestyle of each client. The aromachology, who studies the relationship between odors and feelings allows them to relate these variables with different sensory chords for each fragrance. They also have the added value of working with the most exclusive natural ingredients come from all corners of the most innovative and synthetic compounds, created by prestigious brands as Firmenich and Givaudan.
This process of customization that makes this unique product does not stop there, but extends to the design and presentation of it (packaging).
What do you think is the smell that identifies you? You can find and release a perfume just for you.